Strategic Direction

“Aramex’s robust business model is closely aligned with its growth strategy, making it a stable investment choice for local and foreign investors.”

Aramex’s long-term sustainable and profitable growth strategy is founded on our corporate values. Over coming years, it will drive our successful progress towards our vision: to become the leading transportation and logistics provider in the growth markets of our choice. We continue to make investments in our people, our technology and infrastructure; and continue to implement innovative solutions to satisfy our customers’ evolving needs, whilst also delivering maximum value to our stakeholders, and maintaining our partnerships with local communities.



Our growth strategy – of focusing on building our business, both organically and inorganically, across growth markets – will be a competitive differentiator for the company.

New Markets, Acquisitions and Franchising

We remain committed to building our franchise and operations in growth markets, such as strengthening our presence in the Asia Pacific region. We also acquired the master franchise for the PostNet brand in South Africa in 2014. PostNet is South Africa’s largest privately-owned counter network in the document and parcel industry, with 281 stores and 55,000 customers a day across the country. PostNet’s scale of coverage across South Africa will expand our reach in the country. The company is an excellent strategic fit for us and our asset-light business model, enabling us to provide varied delivery solutions to our customers in metropolitan markets in South Africa.


An agile business model enables us to respond swiftly to forces of change. Similarly, our federal, decentralized structure empowers our people to be responsive to evolving customer needs. Also, being a local entity in the areas in which we operate creates local job opportunities, and enables us to address some of the challenges of the local communities.


Through our close engagement and responsiveness to clients, continuous service improvement and innovation, and specifically tailored solutions, we aim to grow in tandem with our customers, and benefit from each other’s success.


It is the people at Aramex who make the company successful; and it is their knowledge, expertise and contributions that drive the business forward. It is important that we nurture them, and provide an environment where our people can grow personally and professionally, in a supportive culture where everyone is encouraged to reach their full potential. Our learning and development strategy has always included workplace-based experience alongside more structured training programmes in order to build our people’s skills, and encourage collaboration and networking with colleagues across the group. We keep expanding our people development activities.